The summer of 2025 has placed Zora Network at the center of the Web3 conversation. Its native token surged over 360%, pushing its market capitalization close to $300 million and drawing the attention of both investors and creators. During this time, Zora overtook Pump.fun to secure the majority share of the creator market, marking a clear shift in how content is being monetized on-chain.
What makes this growth stand out is the level of activity happening on the network. In late July, creator participation hit record highs, with over 100,000 new assets launched in just 48 hours and the number of unique creators climbing to more than 22,000. This surge reflects a growing movement where creators are no longer tied to traditional platforms. They can now turn their work directly into digital assets that hold value and trade freely.
As more developers, artists, and communities embrace this model, Zora is redefining how content is created, owned, and monetized. This rapid rise raises an important question: what makes Zora different, and how can you take advantage of its momentum to launch your own content on-chain?
What Is Zora Network?
Source: Zora Docs
Zora is a universal media registry protocol that has evolved into one of Web3's most innovative creator-focused platforms. While Zora Network operates as a Layer 2 blockchain built on Ethereum using the Optimism OP Stack, the platform’s recent surge is driven largely by its explosive growth on Base, Coinbase’s Layer 2 solution. This multi-network approach allows Zora to operate seamlessly across Base, Zora Network, Optimism, Arbitrum One, Blast, and the Ethereum Mainnet, giving creators flexibility and broad accessibility while maintaining interoperability.
What sets Zora apart is its groundbreaking approach to content tokenization. Through its “coins” feature, every post on Zora becomes an ERC-20 token with a supply of 1 billion coins. Creators automatically receive 10 million coins upon posting and earn a share of fees from trades executed via automatically created Uniswap liquidity pools. This model allows creators to directly capture the value generated by their work rather than relying on platform middlemen.
Founded in 2020 by former Coinbase employees Jacob Horne and Tyson Battistella, Zora began as a decentralized NFT marketplace and has since expanded far beyond its original vision. Backed by leading investors such as Haun Ventures, Paradigm, and Coinbase Ventures, Zora is now positioned at the forefront of the creator economy revolution, bridging media, social interaction, and finance on-chain.
Key Features of Zora Platform
• Revolutionary Content Tokenization: Every post becomes a tradable ERC-20 token
• Creator-First Economy: Direct monetization without platform middlemen
• Ultra-Low Transaction Costs: NFT minting under $0.50 per transaction
• Lightning-Fast Processing: New blocks confirmed every two seconds on Zora Network
• Multi-Network Integration: Seamless operation across six major blockchain networks
• Automated Liquidity: Instant liquidity pools created for each content token
Why Zora Is Getting Traction in 2025?
The summer of 2025 has marked a turning point for Zora Network, propelling it to the forefront of Web3’s creator economy. In July, the platform’s native token surged over 700%, pushing its market capitalization from around $35 million to nearly $300 million.
Zora price surged over 700% in July, 2025 | Source: BingX ZORA Price
1. Strategic Token Launch and Base Integration
Zora’s transformation began earlier in the year with the launch of its native token $ZORA in April 2025. This milestone marked its evolution from an NFT marketplace into a comprehensive creator economy platform. A pivotal move came when Zora chose to deploy its token and “coins” feature on Base, Coinbase’s Layer 2 network, rather than exclusively on its own chain. This decision broadened its reach, enhanced liquidity for creator tokens, and allowed Zora to leverage Coinbase’s growing ecosystem.
2. Boost from Base App Integration
The real acceleration happened on July 17, 2025, when Coinbase rebranded its wallet to the Base App and integrated Zora’s tokenization infrastructure alongside Farcaster’s social features. This update allowed users to create and trade content-linked tokens directly within the app. Daily coin creation doubled almost immediately, while the $ZORA token price climbed over 60% within four days.
3. Record Activity and Market Breakthrough
By late July, Zora’s growth reached unprecedented levels. Over 100,000 new tokens were minted in just 48 hours, with more than 22,000 unique creators active on the platform. Daily trading volumes climbed to $63 million, while social mentions surged nearly 190% in a single week. On July 30, Zora accounted for 44.6% of all new tokens across chains, helping Base surpass Solana in token launches for the first time since 2023. With more than 87 million transactions processed and $27 million distributed to creators, $ZORA closed the month at an all-time high of $0.105, marking an 800% rally from early July.
This explosive performance allowed Zora to overtake memecoin launchpads Pump.fun’s former market dominance and challenge LetsBonk.fun’s position on Solana, confirming its rapid rise as the leading platform for on-chain content monetization.
Zora's market share reached 92.5% on July 28 | Source: Dune Analytics
How to Launch Your Own Creator Coins and Content Coins on Zora?
With the updated Zora Coins Protocol, launching content tokens is simple and highly rewarding. Zora now supports two types of tokens, each with its own mechanics and earning potential:
• Creator Coins: Profile-level tokens where each creator gets a single coin tied to their username. Supply is fixed at 1 billion, with 50% available in the liquidity pool and 50% vested to the creator over five years.
• Content Coins: Post-level tokens where every post becomes its own tradable asset. Supply is fixed at 1 billion, with 10 million instantly allocated to the creator and 990 million available on the market.
Source: Zora Documentation
Every coin trades through a dedicated Uniswap V4 pool with automated reward distribution and liquidity preservation, allowing creators to earn across both their profiles and posts.
Step 1: Set Up and Fund Your Wallet
Connect a compatible wallet such as MetaMask or Coinbase Wallet to Zora. Since most activity currently happens on Base, make sure your wallet is configured for the Base network. Bridge ETH or USDC to Base to cover gas fees. Thanks to low transaction costs, minting content or creator tokens typically costs under $0.50.
Source: Zora Platform
Step 2: Create Your Profile (Launch Your Creator Coin)
When you create a profile on Zora, your Creator Coin is automatically generated with your username as the ticker (for example, $username).
• 500 million tokens are placed into a liquidity pool for immediate trading.
• 500 million tokens vest linearly over five years, automatically allocated to you.
Step 3: Post Content (Mint a Content Coin)
Each post you create mints a Content Coin, backed by your Creator Coin.
• 10 million tokens are allocated to you instantly.
• 990 million tokens are available for open market trading. This ties each piece of content to your creator economy from the moment it is posted.
Step 4: Benefit from Built-In Liquidity and Rewards
Each coin trades through its own Uniswap V4 pool enhanced by a custom hook that:
• Distributes rewards to creators, referrers, and the protocol on every trade. • Locks 33% of trading fees as permanent liquidity depth.
• Converts fees through multi-hop swaps to ensure all rewards are paid in $ZORA.
• Uses Doppler protocol to optimize liquidity positioning.
Step 5: Engage and Grow Your Economy
As users trade your coins, you continuously earn $ZORA from trading activity. By posting more content and engaging with your community, you expand your on-chain economy where both your profile and content generate lasting value.
How to Trade ZORA Token Smarter with BingX AI
Whether you are buying $ZORA during pullbacks, trading short-term volatility, or following market trends, BingX offers multiple ways to execute your strategy. With BingX AI integrated directly into the trading interface, you can access real-time insights that help you make smarter decisions across both spot and futures markets.
1. Spot Trading: Build Your Position with AI Support
If you prefer to accumulate $ZORA or enter during price dips, the spot market is an ideal starting point.
Step 1: Go to the BingX spot market and search for ZORA/USDT.
Step 2: On the trading chart, click the AI icon to activate BingX AI.
Step 3: The tool will analyze price action, highlight key support and resistance levels, and detect patterns such as breakouts or reversals.
For example, if $ZORA is trading around $0.10 but BingX AI identifies a strong support zone at $0.095, you might set a limit order near that level rather than chasing a price spike.
Buy ZORA on BingX Spot Market:
2. Futures Trading: Trade Short-Term Volatility with Confidence
For active traders, BingX Perpetual Futures allows you to go long or short on $ZORA with leverage.
Step 1: Search for ZORA/USDT Perpetual in the Futures section.
Step 2: Use the AI icon on the chart to access advanced market intelligence. Step 3: BingX AI will help you track trend strength, momentum shifts, and volatility levels so you can better time your entries and exits.
You can also ask BingX AI to analyze your open position, suggesting adjustments to take-profit targets or tighter stop-loss levels to manage risk effectively.
Trade ZORA with BingX Perpetual Futures
Risk and Consideration Before Investing in Zora Content Tokens
While Zora offers exciting opportunities, there are several risks to consider before trading or investing:
• Market Volatility: Both $ZORA and individual content tokens can experience extreme price swings. Market sentiment, speculation, and liquidity levels can cause rapid fluctuations, leading to potential gains or losses.
• Smart Contract and Technical Risks: Zora’s ecosystem relies on smart contracts. Although audited, vulnerabilities or exploits could result in unexpected issues or asset loss.
• Liquidity Risks: Not all content coins will have strong market activity. Low liquidity can make trading difficult and increase the risk of slippage.
• Regulatory Uncertainty: The legal framework for tokenized content is still evolving. Future regulations may affect how tokens are issued, traded, or taxed.
• Platform Competition: Zora faces competition from platforms like Pump.fun, LetsBonk.fun, and other tokenization protocols. Shifts in market preference could impact adoption and token performance.
Investors should do their own research (DYOR), understand the mechanics of the platform, and only invest funds they are willing to risk.
Final Thoughts
Zora has rapidly evolved from an NFT marketplace into a full-fledged creator economy platform, capturing the attention of artists, developers, and investors alike. Its innovative content tokenization model allows every post to become a tradable asset, giving creators direct ownership and revenue opportunities that traditional platforms cannot offer.
The combination of multi-network support, low fees, and built-in liquidity has helped Zora achieve historic adoption in 2025, surpassing competitors like Pump.fun and LetsBonk.fun to dominate the market. With millions of users, record-breaking token creation, and an ecosystem that continues to expand, Zora is setting a new standard for how digital content is created and monetized.
For creators, this means a powerful new way to turn content into value. For traders, it represents a dynamic and fast-moving market with both opportunities and risks. As the platform grows, understanding its mechanics and staying updated on developments will be crucial for anyone looking to participate.
With Zora reshaping the intersection of content, social interaction, and finance, the question is no longer whether this model will gain traction, but how you will take advantage of its momentum to launch and trade in the on-chain creator economy.
