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The Etherland platform is built on the Etherland's World Metaverse, a mixture of interoperable technologies that connect internet users' digital data to the real world. The goal of the Etherland platform is to revolutionize land property identification management by converting paper-based documents into IPFS data. IPFS, or InterPlanetary File System, is a decentralized system that stores and shares content files on a distributed network like a blockchain. The decentralization of IPFS ensures that data can be accessed at any time by anyone for nearly an indefinite amount of time.

Estatepedia, a real estate information platform built on top of Etherland's World Metaverse, aims to address global problems in real estate. Estatepedia allows the general public to create, own, and secure their content, which is supported by hosting the same information on IPFS. The Etherland blockchain serves as a stamp that connects an owner to their land or property and provides a complete history of ownership changes and updates. The Etherland blockchain also interacts with the decentralized data system to ensure accurate tracking, traceability, and history of land information.